Company's can't be bad. They just follow the same logic. There is just a massive industry around deception, called marketing etc. That tries to distract from the profit driven commoditielogic, which is alienating, to return to less alienating ideas. The industrial agraculture suddenly displays itself as the small town small businesses artisan farmer, Macdonalds has Salat etc.
Every nieche that people would find appealing eventually gets filled. And that includes "online leftists" As seen in Framework etc. I would argue framework did not sell pcs but a cultural product that resonates with a certain subset of people.
The mere physical commodity has lost its value with automation anyway.
Realizing this deception is catapulting one back into deep alienation. Which is stressful.
But the deceptive character of the cultural industry as a whole has been existing since the last hundred years atleast. It's just that now many many more boxes exist.
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